The 4-day Festival will bring community together with in-person events that have their own charm but also in keeping with the times, the Festival will feature an online virtual format that will provide a broader reach and engaging program experiences.

Throughout the Festival, festival-goers celebrate the harvest as Kona coffee farms offer a firsthand look at growing this world-famous crop, the coffee art scene fills with inspiration, and music and dance enrich cultural exchanges. Kona coffee and food events offer tastings, and hands-on cultural events help tell the story of Kona's rich coffee history.